The Curiosity of Twitter
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So Twitter is the next big thing in Internet Marketing these days. Like most of the new wave things I either stayed far from it or tried to jump on the board early. In this case I let Twitter do what it wanted until I found some sort of motivation to jump on. I did find that motivation but not in the marketing sense.
I have 2 Twitter accounts. One for helping me launch a new site and the other is my personal account. I made the personal account AFTER I realized what exactly it is Twitter can do. That probably sounds backwards. As I’m writing this I’m checking Twitter through a FireFox add-on so I’m not required to be there 24/7, which is something that it is really good at. People Twitter from everywhere.
I actually got into Twitter when I discovered some of my favorite celebrities, though mostly unknown and under the radar right now, use it. Some of these celebrities are hard to get news on in any other way. For example, I follow Melissa Schuman(Melissa’s Twitter) and Alexz Johnson(Alexz’s Twitter). These girls are either mostly unknown in the U.S. or completely unknown, but I’ve found I can keep tabs on news about them through Twitter. No Web 2.0 service has really been able to do this since it’s creation. Neither Facebook or Myspace has been as been able to do anything like that in all their time existing. People embraced it, celebs embraced it, and of course, marketers embraced it.
I want to point out here that marketers on Twitter are very obvious and quickly unfollowed and blocked by myself. If I didn’t know better what was going on I’d think all the accounts I’ve found were created by spambots. A few quick tips for those trying to use Twitter to market: First, play the game. Be normal, don’t make every post a link. If it would cause your Yahoo Answers account to be banned or your Digg account to be banned you’re much too obvious. DON’T send that targeted message as soon as you think you see a prospect. You HAVE to be human on this. It’s the best way to do it and it WILL pay off when your followers like you. This is really important since a lot of people use Tweetlater with Follow Those Who Follow You checked, so you’ll get that spammed marketing message real quick from a new follower. If the first thing you send is “SEGA for sale [link]” I’m telling you now, you’re being unfollowed and blocked.
I notice as well these spam marketing accounts often have a lot of followers. I believe this is because everyone is using Tweetlater, which means they’re marketing to other marketers which will never work, certainly not for long periods of time. The most successful people on Twitter with the most followers aren’t usually the marketing accounts, but, you guessed it, the celebrities. People like them, they like what they say, and they like how approachable they are. This kind of marketing is no different than normal marketing and every rule still holds true. John Reese and Frank Kern are two examples of people that understand the relationship side of marketing and Twitter makes it an open book for everyone. If you’re just marketing, you won’t sell. If you utilize Twitter for what it was designed for, you can sell without realizing you’re selling and make a good amount from the occasional message and not a shot in the dark spammed message.
I’m going to continue to use Twitter. It’s more interesting than I thought at first. The money potential is there, but only if you understand some absolute basics of marketing and why it works when it does.
Popularity: 12% [?]