To Your Success!
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You see it written on sales letters, in some mailing lists, and even in forum signatures. It’s a very common way to end a document in internet marketing. The saying is only three words: To Your Success. You see it on sales pages for new product releases to places like Traffic Swarm. In fact, the phrase seems to live on Traffic Exchanges.
In researching this phrase I found it located on a lot of non-internet marketing related sites. This could just be because the sales letters are not indexed in the search engines, but if they are they didn’t appear high enough in the search results.
This phrase seems to be everywhere in the internet marketing community. Why do we use it? In my opinion, it seems to be a good, non-committing, non-gender specific closing statement. It reads to everyone the same. At the same time I think it’s a bit detached to the reader. Rather than the above deduction of being non-committing it can read back as the visitor being just another customer.
To be fair, I haven’t tested this on sales pages yet, but would be interested to see the results(if any) that this phrase has against other closing statements. It seems that this may have been something one maketer did and gradually caught on as others thought it was a good idea or addition to what they were already doing.
Perhaps, by now, I’m simply numb or jaded to the sales pitches and marketing techniques I seem to be around all the time. I can’t say whether or not those three little words impact your sales numbers, but it will be tested when I come out a new product. Before then I’m curious if another marketer has done this test to see if it really makes a difference. Visitors have very short attention spans and those words are always at the bottom of the page, so how do we know they read them before making a buying decision?
If anyone is currently testing sales pages I’d be interested in their results regarding this. Well, it looks like this is coming to an end.
To your success,
Robert Kreuk
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