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I’m going to step back, or maybe to the side, or a convention article on an internet marketing site for a minute to share something I can’t believe I never gave any thought to. Something that all of us take for granted everyday, but that we have the ability to change should we all chose to. This is the realization of belief systems.

Follow me for a minute here. How is success in this industry often defined? Money.

Money is a belief system. A $5 bill is worth $5 because we all believe that is its worth. It’s actually not worth anything, it’s just a piece of paper, but we believe it’s worth five dollars. I’m sure you’ve heard in books like The Science of Getting Rich and Think and Grow Rich that when you seek to benefit everyone success will find you. As many marketers will tell you this is completely true. So how does this relate to the belief of our money system?

When we use it in this fashion we grow ourselves more spiritually than materially in an attempt to help everyone. Success is created around us in what we believe it should be. In this case it’s money. As Napoleon Hill elequently pointed out his rules can apply to anyting, not just monetary gain. As an experiment I want all readers of those books and this article to pick something that they want that is not monetary and use what those books teach to get it. It’s personally changed my life and where I am now is now where I imagined I’d be even a year ago.

I digress. The fact is is that we all want something that doesn’t exist in an imaginary world. We all want ‘money’ through the ‘internet’. Neither really exist. I know “The Secret” has came out recently touching on one of four laws, the Law of Attraction. That your desire and energy will create or attract what you want to yourself basically. It’s curious, when I see who has succeeded in this industry and who hasn’t. Those who have grasped early on that the benefit of others creates benefits for you.

Let’s back up for a minute. Think, if everyone all at once agreed that we didn’t want to use money anymore it would have no value. If noone wants it, it’s got no hold over anyone. Money is an abstract force that comes to you when other things are completed. Those with large bank accounts are probably rolling their eyes now at that statement at how money can’t be abstract, but if everyone but you decided they weren’t using money anymore it wouldn’t matter how much you had. They don’t want it, you’ve got nothing of value. What creates that money and makes it find its way to you is through doing things that will benefit others.

Noone wants to buy something that is worse than a previous product, they want something better. The product is trying to benefit the most people as possible. This is how it sells if you’re selling it. By making things better what you want finds you. For some this is money. Money always has a way of taking care of itself in my circumstance so I always point my desires at other things, which take some time, but do get to me.

It basically boils down to: benefit any many people as possible + work + what you desire is = success.

That’s it.

Remember, we could topple our money system tomorrow if we all chose to. No wonder so many people define success so differently. Perhaps it’s not the strongest force out there after all.

P.S.: If you liked this and benefited from this, please send it around. I’m open to good, bad, indifferent comments as long as people read it.

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The application of knowledge in internet marketing is what really separates one from being successful from someone who spends years struggling without making a cent. There is a wealth of free information available online for how to make money. Maybe this information being free is causing some people to become lazy in their application or usefulness of the information.

Free products and reports like Chimp Change and Russell Brunson’s IM Myth may not seem to hold as useful information in people’s mind as a product they have to buy. So while their knowledge grows and increases, they perhaps keep looking for that important piece of information that will set them financially free. Most of us have probably been through the phase where we go from program to program trying to find the one that fits us.

There have been incredibly successful products released to help people get over this learning phase to the application of what they’ve learned. Mike Filsaime’s Butterfly Marketing and the infamous Rich Jerk have created lots of new internet marketers who will soon make a name for themselves. Perhaps that’s exactly what this group of aspiring internet marketers need.

Most remember exactly what internet marketing product or document made them get into the game and stick with it as long as it takes to make it. That single product that grew in them the sudden inspriation to succeed come hell or high water. While knowledge grows the internet keeps changing, and what may have been good and useful a year ago may no longer work or be ineffective. These changes that cause changes in the results of new internet marketers, who may see their efforts happening as too slow or not at all, may be a big reason for the lack of the application of new knowledge they get.

The honest truth is that there is no instant traffic generation technique that will flood your inbox with sales, or make your rich with more money than you can imagine in a short time, or have money roll in on autopilot–UNLESS you apply everything you learn as much as you can. The knowledge you get needs to turn into work to make it happen, whether it’s experimenting with PPC or writing an article a day. If it were as easy as auto-pilot from day one eerybody would be doing this. You really do get back what you put in, and you learn as you go.

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You see it written on sales letters, in some mailing lists, and even in forum signatures. It’s a very common way to end a document in internet marketing. The saying is only three words: To Your Success. You see it on sales pages for new product releases to places like Traffic Swarm. In fact, the phrase seems to live on Traffic Exchanges.

In researching this phrase I found it located on a lot of non-internet marketing related sites. This could just be because the sales letters are not indexed in the search engines, but if they are they didn’t appear high enough in the search results.

This phrase seems to be everywhere in the internet marketing community. Why do we use it? In my opinion, it seems to be a good, non-committing, non-gender specific closing statement. It reads to everyone the same. At the same time I think it’s a bit detached to the reader. Rather than the above deduction of being non-committing it can read back as the visitor being just another customer.

To be fair, I haven’t tested this on sales pages yet, but would be interested to see the results(if any) that this phrase has against other closing statements. It seems that this may have been something one maketer did and gradually caught on as others thought it was a good idea or addition to what they were already doing.

Perhaps, by now, I’m simply numb or jaded to the sales pitches and marketing techniques I seem to be around all the time. I can’t say whether or not those three little words impact your sales numbers, but it will be tested when I come out a new product. Before then I’m curious if another marketer has done this test to see if it really makes a difference. Visitors have very short attention spans and those words are always at the bottom of the page, so how do we know they read them before making a buying decision?

If anyone is currently testing sales pages I’d be interested in their results regarding this. Well, it looks like this is coming to an end.

To your success,

Robert Kreuk

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